Sunday, May 30, 2010

JAPAN MOTORS TO INVEST MASSIVELY IN TAMALE (PAGE 22, MAY 29, 2010)

JAPAN Motors and Trading Company, dealers in automobiles and accessories, is to undertake a massive infrastructural investment in its Tamale branch within the next three years.
Among the strategies lined up to capture the growing market in the metropolis is the construction of a modern showroom for vehicles and Yamaha Motorbikes to offer customers a serene and comfortable business environment.
A three-storey office complex, part of which will be rented to institutions that wish to set up offices near the light-industrial area of Tamale, will also be constructed on part of the land. As part of the expansion process, the workshop will be relocated and given a state-of-the-art design.
According to the Tamale Branch Manager of the company, Mr Al-Hassan Somoa Mahama, Tamale was becoming the commercial hub of northern Ghana so the company intended putting up two large warehouses, drawing from its experience of managing warehouses at the Tema branch.
Mr Mahama observed that most people were still unaware that they could purchase their vehicles at the office in Tamale instead of trekking all the way to Accra, stressing that “the vehicles you buy from us here and those from our head office in Accra are of the same quality and durability.”
He further stated that his outfit also offered training facilities to students from the technical schools, polytechnics and universities, like its sister branches in other parts of the country.
“It is the only automobile garage in all the three northern regions equipped with modern vehicle diagnosis equipment; no wonder it is the preferred choice of automobile engineering teachers and students who want to be abreast of the latest technology in vehicle diagnosis,” he stated.
Giving a background of the company’s existence in northern Ghana, Mr Mahama said Japan Motors opened its branch in Tamale in 1973 to enjoy the benefits of the agricultural boom in the area.
After observing that the transport needs of northern Ghana could best be served with the supply of motorcycles, the company added the sale and service of Yamaha Motorbikes to its range of products.
The rapid decline of the agricultural sector in the 1980s in the area, however, led to the decline in its incomes as automobile sales plummeted. Almost all the automobile firms dealing in agricultural equipment and vehicles folded up before the mid 1980s.

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